Texting in Movie Theaters: AMC Says It’s a Possibility

Earlier in the month of April, the CEO of AMC movie theaters sat down with Variety magazine and told them that he is considering allowing something that is widely looked down upon by many. Adam Aron says that in order to increase sales for movie tickets, he wants make the movie theaters available to allow texting.

According to Variety online, Aron said he came up with the idea because he thinks it will get more people to go to the movies: “We need to reshape our product in some concrete ways so that Millennials go to movie theaters with the same degree of intensity as Baby Boomers.” For those who don’t know, the term “millennials” refers to people born between the early 1980s to early 2000s. The Millennials, also known as Generation Y,  include people who are in their early adulthood.

Besides the recent movie blockbusters like “Batman v. Superman,” ticket sales have greatly decreased. Teens aren’t going to the movie theaters as often as they did in the past. Aron then added: “You can’t tell a 22-year-old to turn off their cell phone. That’s not how they live their life.”  When asked how he would put this proposal into effect, he said that he would “take specific auditoriums and make them more texting friendly.” However, he also says that he is taking into account those who want to keep things traditional: “There’s a reason there are ads up there saying turn off your phone, because today’s moviegoer doesn’t want somebody sitting next to them texting or having their phone on.”

AMC's CEO Adam Aron. Photo via Yahoo under the Creative Commons license.
AMC’s CEO Adam Aron. Photo via Yahoo under the Creative Commons license.

It’s true, as we all know, that people are addicted to their phones. It doesn’t matter whether you have an iPhone, a Samsung, or even a flip phone, we feel empty without it. Many of us have also been in a movie theater with that one person who does not want to say goodbye to their precious cellular device. While some find it annoying and rude, others think it’s perfectly fine.

To get another viewpoint on this issue, I asked sophomore Luisa Mejia what she thought about this: “I don’t think that they should allow teens to text because it’s not only the teens that are in the theater… It’ll disturb those who are actually watching the movie.” I also asked her if she thought more people would go if this plan was applied to the theaters: “Maybe not because if people are texting while watching the movie, they won’t pay attention to it and it would be wasting money.”

After this interview went viral, tons of people protested against the idea. AMC’s Facebook and Aron’s Twitter account were both bombarded with angry movie-goers commenting against Aron’s response. Aron quickly went back on his word and said that the idea isn’t a sure thing. AMC representatives even stated that “there is no specific time-frame as to when [they] might introduce such a test, if ever.”

Well, we can rest assured knowing that no changes will be happening soon. However, if there’s one change the public should ask for, it should be lower prices!